Who Is Jaz Graham

Whether a fashion exec or fit pro, Jasmine “Coach Jaz” Graham’s instinct has always been to think differently and create boldly. After 15 years of working for major fashion brands including DKNY, Liz Claiborne, Calvin Klein, FUBU and Rocawear, she was laid off in May 2008 as a result of the financial crash, which became an opportunity to build a new career living out her passion for fitness. She became an ACE-certified trainer with additional certifications in kettlebell instruction and TRX suspension training. She’s also an RRCA-certified running coach and has run numerous marathons.


In November 2008 she started runners bootcamps in Prospect Pk and the Westside Greenway as part of her new company Pace For Success, which quickly gained her a large following from the running community. In September of 2012 she opened Fit Factory NYC, a boutique fitness studio. Not only did she host her Pace For Success classes here, she also offered it as a home for independent trainers to build their business through personal training and group fitness classes. It was an imaginative way to foster New York City’s fitness community, co-op-style. In 2017, she opened Fitness Sanctuary steps away from Times Square in the Garment District, landing her back in her old stomping grounds from when she was a fashion exec.


Jaz’s entrepreneurial endeavors and creative approach to health and fitness have earned her coverage in Runners World, Vibe, Ebony and Sports Insight. Fit Factory was such a unique space that VH1's Love and Hip Hop: New York, OWN Network, and NBC’s weekday show New York Live all reached out to shoot in the space. Since 2010, she’s been a contributing coach to the New York Times’ Run Well, an online program. She’s now giving lectures around the country empowering fitness professionals to take their business to the next level at the Mania/SCW Education fitness conferences. She’s been on various fitness and business panels, hosted her own seminars for fitness enthusiasts that want to transition to fitness professionals or own their own gym and her financial fitness for fit pro’s seminar has been very successful.


Jaz is now an Institute Of Integrative Nutrition Certified Health Coach focusing on Women's Health. After she was diagnosed with Hashimoto's autoimmune in 2017 she realized the effects of stress and hormones on the female body. She looked for ways to alleviate her symptoms and heal her body and the road to becoming a coach transformed her life even further. Her passion to help women transform the mind and body was ignited further during this journey.

From the onset, she’s shown a strong focus on social justice and community. For ten years, she’s been the running coach for Yachad, a global nonprofit that addresses the needs of disabled Jewish young people. She trains the members and accompanies them to an annual marathon in Miami. For over a decade, she’s hosted a holiday gift drive for the Incarnation Center, an orphanage in Washington Heights for children and teens with HIV/AIDS.


She’s devoted more than a decade to empowering people to feel strong, healthy, focused and fit and plans to continue for decades to come.



Jaz approaches training with a "positive reinforcement" type of approach. You will work hard, you will be challenged and you will understand the importance of your training. Jaz trains you for life not just one specific event or milestone. She wants you to understand the benefits of working out, clean eating and meditation in your daily life and future wellbeing.  Jaz is also a RRCA Running Coach & she trains clients for races ranging from a 5k to ultra-marathons.

​You can train with Jaz in NoHo or Chelsea or your home gym based on scheduling. Packages start at 6 sessions and go up to 15 sessions.

             GROUP FITNESS 


Jaz hosts Bootcamp Style group fitness classes for companies and organizations and has a team of coches that she brings in for large groups. She has hosted classes for various organizations including Team In Training, The Juvenile Diabetes Research Foundation, NBC & Telemundo, Calvin Kleib, Outside Magazine, and the 34th Street Partnership where she taught in front of the iconic Macy's Herald Square, just to name a few. With over 11 years of group fitness experience, her classes are epic.

Pricing is based on the amount of participants. Jaz does body weight classes and also brings fitness tools to these events.

            PUBLIC SPEAKER

Jaz had over 6 years experience as an independent gym owner which has made her an expert in the field and has earned her a seat on various panel discussions. She has been very successful in presenting lectures to trainers on transitioning  "From Fitness Enthusiast To Fitness Professional". During these presentations Jaz highlights the importance of seeing yourself as a brand and cultivating that brand in a crowded marketplace.

Jaz has started her new business JazzFit which caters to women over 40 and shes been very vocal about the health and wellness issues for this demographic. She is doing workshops and panel discussions under JazzFit to empower and uplift women over 40.