Meet Jaz: From Fashion to Fitness to Holistic Wellness
Jasmine “Coach Jaz” Graham is a Board-Certified Health & Wellness Coach, Precision Nutrition Coach, wellness educator, fitness professional, entrepreneur, and speaker whose career has been defined by transformation, resilience, and a deep commitment to helping others live healthier, stronger lives.
Before stepping fully into the wellness world, Jaz spent 15 years in the fashion industry, working with major brands including DKNY, Calvin Klein, and Rocawear. After being laid off during the 2008 financial crisis, she made a bold pivot into health and fitness, one that would ultimately become her life’s calling.
She went on to become an ACE-certified fitness professional and RRCA-certified running coach, running numerous marathons and building a strong presence in the running community. She founded Pace For Success, a running and bootcamp program that developed a loyal following, and was also part of the Game Changers running coaches, further expanding her impact as a coach and motivator.
In 2012, Jaz opened Fit Factory NYC, a boutique training studio in Chelsea, Manhattan, where she became one of the few women of color successfully operating an independent gym of its kind. Her innovative and empowering approach to fitness and wellness drew media attention from outlets including Runner’s World, Vibe, Ebony, and Sports Insight. Fit Factory NYC was also featured on VH1’s Love & Hip Hop, OWN Network, WE tv, and NBC’s New York Live. Jaz later became a contributing coach for The New York Times Run Well program, partnered with Sweaty Betty, and appeared on podcasts, panels, seminars, and workshops focused on health, fitness, and entrepreneurship.
Her work has since evolved into a more holistic and deeply personalized approach to wellness. As a National Board-Certified Health & Wellness Coach and Precision Nutrition Coach, Jaz now specializes in women’s health, healthy aging, longevity, mindfulness, behavior change, and health self-advocacy. She is passionate about helping women better understand their bodies, build sustainable habits, ask better questions, and take a more active role in their well-being.
From 2020 to 2022, Jaz also served as a wellness blogger for the Institute for Integrative Nutrition, where she created content designed to educate, inspire, and support healthier living through practical lifestyle change.
In addition to her private coaching work, Jaz develops and delivers wellness education for recovery centers and community-based programs. Her work in these spaces reflects her belief that wellness support should be compassionate, practical, and accessible—meeting people where they are while helping them build a stronger foundation for health.
Jaz’s coaching is also deeply informed by her own healing journey with Hashimoto’s autoimmune disease, which strengthened her commitment to whole-person wellness and inspired her passion for helping women over 40 feel strong, informed, confident, and well. She understands firsthand that healing is not about perfection. It is about consistency, self-awareness, education, and learning how to advocate for your health with clarity and confidence.
Beyond her professional work, Jaz has a long-standing commitment to service and community impact. She has led a holiday gift drive for the Incarnation Center, supported fundraising efforts for the Leukemia & Lymphoma Society, and served as a running coach for Yachad, a global nonprofit supporting disabled Jewish youth. Her dedication to philanthropy, empowerment, and social impact reflects the heart behind everything she does.
Today, Jaz brings together decades of lived experience, professional expertise, and purpose-driven leadership to help women and communities move toward healthier, more vibrant lives from the inside out.