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Who Is Jaz Graham

Whether a fashion exec or health coach, Jasmine “Coach Jaz” Graham’s instinct has always been to think differently and create boldly. After 15 years of working for major fashion brands including DKNY, Liz Claiborne, Calvin Klein, FUBU and Rocawear, she was laid off in May 2008 as a result of the financial crash, which became an opportunity to build a new career living out her passion for health and fitness. She became an ACE-certified fitness professional trainer with additional certifications in kettlebells and TRX suspension training. She’s also an RRCA-certified running coach and has run numerous marathons.


In November 2008 she started runners bootcamps in Prospect Pk and the Westside Greenway as part of her new company Pace For Success, which quickly gained her a large following from the running community. In September of 2012 she opened Fit Factory NYC, a boutique fitness studio. Not only did she host her Pace For Success classes here, she also offered it as a home for independent trainers to build their business through personal training and group fitness classes. It was an imaginative way to foster New York City’s fitness community, co-op-style. In 2017, she opened Fitness Sanctuary steps away from Times Square in the Garment District, landing her back in her old stomping ground from when she was a fashion exec.


Jaz’s entrepreneurial endeavors and creative approach to health and fitness have earned her coverage in Runners World, Vibe, Ebony and Sports Insight. Fit Factory was such a unique space that VH1's Love and Hip Hop: New York, OWN Network, and NBC’s weekday show New York Live all reached out to shoot in the space. Since 2010, she’s been a contributing coach to the New York Times’ Run Well, an online program. She’s been on various fitness and business panels, hosts her own seminars and workshops.


Jaz is now a National Board Certified Health & Wellness Coach and a graduate of the Institute Of Integrative Nutrition. She specializes in women's health and autoimmune diseases. After she was diagnosed with Hashimoto's autoimmune in 2017 she realized the negative effects of stress on women's hormonal health. In 2019 she started looking for ways to alleviate her symptoms and heal her body and the road to becoming a health and wellness coach transformed her life even further. Her passion to help women transform their mind and body was ignited further during this journey. In 2021 Jaz acquired certifications in Mindfulness Based Stress Reduction, Hormone Health, Breathwork, Motivational Interviewing and Advanced Coaching to further advance her expertise in women's health. She is also a content creator for the Institute Of Integrative Nutrition blog.

From the onset, she’s shown a strong focus on social justice and community. For ten years, she was the running coach for Yachad, a global nonprofit that addresses the needs of disabled Jewish youth, where she trained and accompanied them to an annual marathon in Miami. For over a decade, she hosted a holiday gift drive for the Incarnation Center, an orphanage in Washington Heights for children and teens with HIV/AIDS.


She’s devoted 14 years to empowering people to feel strong, healthy, confident and fit and she plans to continue for decades to come.